Watch online live streaming Sony TV Entertainment Television or SET, This is a Hindi-language based general entertainment television channel in India. It was launched in October 1995 and is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited),a subsidiary of Sony Pictures Entertainment. Sony gained a lot of popularity from shows like Kkusum, Bade Achhe Lagte Hain and Jassi Jaisi Koi Nahin and currently on-air show C.I.D.